When using the Lantz logo in promotional materials, please follow these guidelines to ensure a consistent visual presentation of the company brand.
Consistency in the application of a company logo is crucial for brand awareness and perception. Please refer to the style guide below when utilizing Lantz’s logo. While there are options for applying the logo to most designs, the Lantz logo should not be altered in any way other than those specified here.
To increase brand awareness and improve perception, it is critical to apply the Lantz logo consistently and with care. These four versions are acceptable.
What file format to use and when
EPS : Encapsulated PostScript Vector based and thus allows usage on solid and transparent backgrounds. The file contains the 2 PMS colors. Download the Lantz logo in EPS:
PNG : Portable Graphics Format Bitmap based on a transparent background. File is RGB color. Download the Lantz logo in PNG:
JPEG : Joint Photographic Experts Group Bitmap based on a solid background. File is RGB color. Download the Lantz logo in JPG:
In order for the Lantz logo to be clearly legible in the context of surrounding graphics, information and logos, follow these guidelines for minimum clear space.
Clear space is determined by taking the width of the Z in the word Lantz. Then creating that much clear space on the left, right, top, and bottom margins.
You should only use the logo’s minimum size when there is limited space available. The logo should never be smaller than these sizes.
Here are some examples on how not to use our master logo.
To maintain the integrity of the Lantz brand, please be consistent with the use of the font Helvetica throughout all communications where a custom font is acceptable.
When you are designing digital pieces, please use the system default typeface, Arial, so that you can guarantee accurate representation on every computer/digital device.
The Lantz colors are as important to the brand as the logo itself. They’re part of the brand’s personality, and consistent application will help reinforce it.
Digital screens are often not calibrated for color. Therefore, the look of the Lantz orange can vary depending on the device you are viewing it on. For true color matching please refer to a PMS swatch book. PMS 021